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 Rony
Armas
I have been a
photographer for eight years and have
worked professionally for the last six
years. Photography
has always been a passion of mine and my
artistic career started after I
took classes on how to
use a camera.
I initially started out as a black
and white documentary style photographer
covering events such as the Glendale
fires, Olympic torch relay, 9/11 reactions
and Los Angeles solidarity and the
Democratic National Convention protests at
Staple center.
LAPLA hired me to shoot various
events where I met many people who
convinced me to show my photos. I exhibited on local street corners, in galleries and at arts
festivals with other local artists where I
met more people and began to explore the
commercial aspect of the art of
photography.
Later
I went into studio photography shooting
several commercial, fashion and music
projects. Through the wonderful people I
met along the way, I joined forces with
Constellation Salon Studios in North
Hollywood. I became creative director, coordinating staff, talent and
supervised all projects from concept to
final printing for such clients as Maurice
Lacroix time pieces and internationally
renowned Timba Percussion.
I
began to hone certain skills such as
strobe, flash, hot lights and ambient
light as well as 35mm, 120 and digital
photography. I also have extensive
experience in black and white darkroom
printing and graphic design and layout
experience with Photoshop, Quark,
Illustrator and Freehand.
I
decided to take my experiences to the next
level and joined forces with another
artist to form Lunaset
Studios & Design,
Lunaset Productions– a full-service
creative studio that specializes in
high-end photography, advertising design,
graphic illustration and packaging.
www.lunaset.com
Lunaset
believes that
advertising
design is a complex relationship between
various disciplines working together to
communicate a message or idea to a
specific audience in society. It
incorporates principles of psychology,
marketing, product placement, color theory
and space. It is important to consider
popular culture, history and the human
experience when communicating with the
intended demographic. Proper execution of
advertising design and marketing combined
with a quality product and exceptional
customer service will lead to successful
branding and thus long term, loyal
customers.
Raised
in North Hollywood, I am also active in
the development and promotion of the NoHo
Arts District as a full-fledged arts
community.
I believe that NoHo is a special
place where all artists, whether visual or
performing, have the opportunity to
demonstrate their talents.
I am a firm believer that one must
take an active role in their community.
I have volunteered at the following
local organizations and companies:
-
Toluca Lake
Elementary School - yearbook and
special events
-
Universal
City/North Hollywood Chamber of
Commerce- city events, galas and
projects
-
Project
at Los Angeles Boys and Girls Club-
“From Where I’m Standing” by
Gail Brown
-
NoHo
Tours – international tour operators
media event
Awards:
National Library of Poetry 2001
Photographer's Forum 1998
National Library of Poetry 1997
Publications:
Magazines- L.A. Indie Scene, Sister 2
Sister, Jam Time, International Wrist
Watch
-Books- Best of Photography Annual 1997
-Newspaper- NoHo/LA News, Weekend Balita,
Valley Star
-National Library of Poetry- Poetry's
Elite: Best Poems of 2000
Best Poems of 1998 - The Ever Flowing
Stream
Documentary-
Glendale fire 2002, Lakers victory parade,
Olympic torch relay at Universal City
Walk, 9/11showing of solidarity in Los
Angeles, Korda, NOHO Theater and Arts
Festival, Democratic National Convention
protests at Staple Center, Arte de Mexico
fire, Glendale fires, DCFS protests,
Downtown Los Angeles Street Race
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To purchase any of these photographs or for more information please contact
Rony Armas by email.
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