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By Sheena Metal
Musicians work hard. They write
for days. They rehearse like fiends. Drag
heavy gear here and there. Sweat like pigs on
stage. Put marathon hours in at the recording
studio. Work their fingers to the bone…well, at
least into some pretty gnarly calluses. But,
musicians also like to play hard: booze, drugs,
groupies, and trashed hotel rooms are actually
more occupational hazards that rock ‘n’ roll
myths.
No matter how disciplined an
artist needs to be for his or her music, they
will always need to blow off steam in some way
or another. Some hit the gym, run, partake in
extreme sports, do yoga, pursue their
spirituality, web surf, build custom guitars,
restore classic cars…you name it. All of these
outlets help musicians to handle the enormous
flow of energy so necessary to channel the
creative process. Still, other musicians prefer
a more debaucherous form of escapism. They
drink until they puke, get stoned and eat a case
of Cheetos, or sleep with all of their friends’
sisters.
This wild lifestyle, albeit a
music cliché, may feel terrific at the moment,
but many musicians clearly forget that the days
of offstage antics circling around the buzz of
the band, like whispers in the wind, are long
gone. These days, fans carry camera phones to
gigs, friends videotape your band’s every move,
and everybody’s a blogger. The afterparty, once
simply a chance to blow off steam with loved
ones and lovers of your music alike, has now
gone from the innocent scandal of, “Oh my God,
did you hear what happened after the gig
Saturday?” to a website monitoring every second
of debased insanity with pictures, video, and
descriptive essays.
This new unexpected publicity may
increase the number of crazed partiers at your
next gig, but what happens when the
entertainment attorney you’ve been courting, the
A&R guy you’ve been hoping to hear back from, or
the manager you’ve been telling how serious you
are about your music, pops on the internet and
finds your drummer passed out in the pool, your
bassist vomiting in someone’s bushes and your
guitarist naked in a stranger’s bed with
cheerleaders of questionable age?
The following are a few tips that
may help you to throw a terrific afterparty
without the ramifications hurting your career in
the long run:
-
Pick A Designated
Partygoer---As much as this thought may send
shivers through the spine of any
wild-at-heart musician, it’s a good idea to
have someone at your afterparty keeping an
eye on those who’ve sold their souls for
rock ‘n’ roll…or at least Jack Daniels.
Whether you rotate it from gig to gig, or
find a friend of the band (girlfriend,
manager, a bandmate’s brother, etc.) who’ll
stay sober enough to make sure that no one
does anything stupid…and if they do, that it
won’t be “caught on tape.” Playing Band
Hall Monitor is truly a thankless job for
anyone who parties hardy, so maybe free
admission to the gig and some cool band swag
as compensation would be a nice way to say
“Thank You for being our assigned killjoy
tonight!”
-
Set Some Guidelines For Your
Band And Fans---I know it sounds like Big
Brother is busting up your raging good time
but when you’re talking about your career,
it’s better to be safe than sorry. Have a
chat with your band explaining that extreme
behavior needs to be controlled at parties
where fans are recording events. Post on
your web site, and your fan club or have a
Pow Wow at the gig and explain to your
people that, while you love all of the cool
photos and videos they take of the band at
the gig, there has to be a few rules for
what can be shot offstage. Be honest. Let
your friends/fans know that you love
partying with them but that the band’s
reputation is an important ingredient for
its success and that it’s vital that certain
memories be enjoyed by partygoers only and
not preserved in cyberspace for the world to
see.
-
Monitor Your Websites And Web
Communities---Again, better safe than sorry.
It’s always a good idea to visit your
forums, message boards, photo galleries, fan
clubs, blogs and online communities to see
what the latest scoop on your band is. It’s
also wise to retain approval privilege on
anything posted on each of your band sites.
Let people post all of the drunken, naked
pictures they want, and then pick and choose
which images you want to represent your
band. The same applies to comments and
posts. Remember fans are important and
priceless but it’s ultimately your image to
preserve to the industry and the world and
your web presence is how you represent
yourself to everyone interested in you from
fans to labels and everything in between.
-
Dial Your Scandalous Behavior
Back A Bit---It’s all well and good for your
drummer to sleep with your girlfriend’s mom
on his own time, but at band functions make
sure that the behavior is kept
professional. In our modern society, the
lines between reality and publicity have
become so blurred that a simple kegger in
your singer’s garage can get more coverage
than a Grammy Pre-Show Special. Sadly, that
may simply mean changing the standards of
band partying to those that you exhibit at
gigs. Throw private parties and have orgies
in your grandma’s bathtub, but when it’s
music related you’re, in a sense, at work
and should act accordingly.
I realize that telling musicians
not to party, is like telling a dog not to lick
its private parts and if, after reading this,
you feel that the thrill of the over-the-edge
rock ‘n’ roll afterparty is completely ruined,
don’t change your major to math just yet.
Remember, doors lock, parties can be invitation
only, cameras turn off, and bloggers can be
taught to use discretion. You can still live
like Jim Morrison at
Scott
Weiland’s toga party; just do your best to keep
it off the internet. While a little scandal is
titillating, a lot of scandal just says to a
label, “Sure. We’ll take your money and then
we’ll blow it all on Tequila and show up to the
studio three hours late every day.” Show the
industry you’re serious, put on a professional
face, and give your website the appearance of a
band that’s fun and responsible. Then, have a
private party, invite the Dallas Cowboy
Cheerleaders, a donkey, the drug dealer next
door, and your guitarist’s horny aunt and throw
a party that would make the cast of Half Baked
blush. After all, you’ve got to fight for your
right to party…in secret…with the digital
cameras unplugged.
Sheena Metal is a radio host,
producer, promoter, music supervisor,
consultant, columnist, journalist and musician.
Her syndicated radio program, Music Highway
Radio, airs on over 700 affiliates to more than
126 million listeners. Her musicians’
assistance program, Music Highway, boasts over
10,000 members. She currently promotes numerous
live shows weekly in the Los Angeles Area, where
she resides. For more info:
http://www.sheena-metal.com.
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