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By Sheena Metal
It’s the dream of many a musician
to open up for either: their favorite band or
the favorite band of their childhood. For many,
the ultimate in true rock star status is to
share a stage with the musicians who made you
want to play music in the first place…to see you
name in lights (or printed on a flyer, as the
case may be) with the guys (or gals) whose music
you listen to almost as much as (if not more
than) your own.
But is it really a good idea, as an unsigned
artist, to open up for an act already known to
the general public? Will you get anywhere near
the recognition opening up for Pearl Jam in a
large venue that you would at a local club
playing with other unsigned bands? Will you fans
dig your music as hard as ever or will they
forget all about you in a mad frenzy to have
Eddie Vedder sign their backs?
It’s a double-edged sword that many artists
forget to think over carefully before rushing
starry-eyed into the excitement of being the
opening act for: (Insert Name Of Famous Rock
Star Here). In many cases, venues and promoters
still expect your crowd to turn out and drink it
up at shows, even though the headliner will draw
a big crowd of their own. Many of these shows
are an hour plus away from your local area and
tickets can be upwards of $100. Is that
something you can expect your friends will be up
for?
And then there’s the issue of press. Do you dare
ask a reviewer to come out and cover your show
and expect that a large portion of your article
won’t be about how “Pearl Jam rocks!” You score
local radio play only to have the DJ announce
the show and play, “Alive.” Sometimes opening up
for a signed act can make an unsigned artist
feel even more invisible than usual.
The following are a few tips that may help you
to weigh the pros and cons of grabbing a spot as
the opening act for a famous band:
1.) Would You Take The Show If You Weren’t
Playing With Pearl Jam?
Many artists think that playing with a
famous act is so important that they don’t even
bother to check out anything else about the gig.
Many assume that rock stars always command rock
star stages, but this is often not the case.
Many acts, especially classic rock/retro acts on
revival tours, are looking to get out and play
anywhere that will put them up the right kind of
front money. Often times this means that the
venues are in more remote areas either looking
to get on the musical map or using a well-known
act to entice people to drive in from far away.
Sometimes, the clubs are older rooms looking to
get their groove back or new places that haven’t
yet acquired a regular crowd. Before booking
anything, drive out and check out the venue on a
few different nights and make sure that you like
the room, the stage, the regulars, the area,
etc. and ask yourselves if this is a venue that
would play if it wasn’t for the draw of the
signed headliner. Since many of these shows can
cost unsigned acts anywhere from $200-$2000 in
ticket guarantees, you want to make sure that
your getting your money’s worth musically.
2.) Would Pearl Jam’s Fans Listen To You If
They Caught You In Your Local Bar?
For a lot of upcoming acts, the lure of
playing in front of a crowd of adoring fans is a
huge plus. But, you need to make sure to
remember that just because people are coming to
a club doesn’t mean they plan to listen to you.
Sadly, often the followers of signed acts could
care less about unknown openers and will arrive
right before the headliners set. Sometimes, they
sit in at the bar in another room praising their
favorite band while the openers play to their
friends and the wall. Worst case, many of them
will rush the stage yelling, “Pearl Jam! We want
Pearl Jam” while you do your best to win them
over musically. This is why it’s important to
only open for signed acts that fit in the style
of your music. If you loved Pearl Jam in high
school but your band sounds like John Mayer, you
might want to think twice before deciding that
their fans are automatically going to dig your
tunes.
3.) Find Out All Of The Details Before
Committing To A Signed Act Show
It’s fairly easy to book a local show: two
to five unsigned acts, 20-45 minute sets, all
ages to 21 and up, $0 to $10 cover, sound check
or line check, maybe free parking, possibly some
free drinks, sometimes backline gear,
occasionally free food, and pray for a decent
sound man. It’s all pretty much cut and dried
and if your band has been around awhile, you can
confirm gigs in your sleep. Signed headlining
acts are a whole different animal and promising
your crowd to a venue two hours away, with a $40
cover charge where your band is playing a 15
minute set with your gear scrunched up on the
front of the stage so that the headliner’s gear
can remain set up might not be as easy as you
think. Your fans are used to seeing you rock the
house, down the street from their homes, where
you play long, get an encore and the house buys
everyone a shot! Unless they’re dying to see
Pearl Jam, they might not be up for all of extra
energy it takes to see you open up for a famous
act.
4.) You May Not Be Signed But You Can Act
Like You Are
If you decide to take a gig opening up for a
signed band and you want to impress them, their
crew, their reps, and the club’s management,
then make sure you’re act as professional as
your headliner. Get there early, have your gear
organized, make sure everything is working
perfectly, load in at the speed of light, have
your set list ready, be courteous to the sound
guy (gal), keep your set on time, and load off
at the speed of light. Most importantly, have
your merchandise in order and professionally
displayed at the club/arena: CDs, DVDs,
t-shirts, bumper stickers, hats, condoms,
thongs…you name it. You know you’re unsigned but
the headliners’ fans don’t, so why advertise it?
Put on a fantastic show and maybe you’ll sell
some CDs, etc. and make some extra cash.
There’s one more thing to consider here:
fulfilling a dream. If it’s your dream to open
up for an act you love, then throw caution to
the wind and do it just for the dream. If you
lose money, hate the club, get booed by
over-zealous fans…who cares? For that one set,
you shared the stage with the band that put the
dream in your heart to get up on a stage in the
first place. Plus, it’s great bragging rights
for your band. You can throw it up on your
website and talk about it to your grandchildren.
If you don’t mind the extra effort, commitment
and sometimes hassle, then go for it! Who knows?
Maybe they’ll pick you up as the opener on their
tour? Maybe their label will see you and sign
you? Maybe Rolling Stone will come out to review
them and mention your name? If you’re doing it
to fulfill the dream, then everything else is a
bonus. Just remember to get all of the details,
and stay smart when undertaking a huge gig. Now,
get up on that stage and wow that big crowd, you
rock stars!
Sheena Metal is a radio host, producer,
promoter, music supervisor, consultant,
columnist, journalist and musician. Her
syndicated radio program, Music Highway Radio,
airs on over 700 affiliates to more than 126
million listeners. Her musicians’ assistance
program, Music Highway, boasts over 10,000
members. She currently promotes numerous live
shows weekly in the Los Angeles Area, where she
resides. For more info:
http://www.sheena-metal.com.
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