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By Sheena Metal
Throughout the history of modern
music, there hasn’t been a musical artist/band
who doesn’t think that their songs are all #1
hits just waiting to be discovered. Many of
these artists have been correct and have stood
by grinning as their tunes screeched up the
charts. This inspires a new crop of musicians
every year to feverishly pen their potential
hits in hopes of making it big.
Musicians write. They rehearse. They play clubs
and hope that one day they’ll encounter that
special A&R guy (or gal) that will, see them,
dig them, sign them, and make them stars. But
surprisingly enough, many of these bands never
complete what is probably the most important
tool for any musician signed or unsigned…they
never record a CD.
It cannot be stressed enough that the CD is at
the heart of any musical project. It is the
physical embodiment of the song, the combination
of writing and performing. It’s any musician’s
skeleton key for: club gigs, reviews, and radio
play. CDs enable you to draw the attention of
fans and industry at the same time. Whether
containing one song or twenty, the possibilities
of the unsigned artist’s CD are endless. Post
them on the web. Get them to the press. Give
them to your friends. Sell them at your shows.
Send them to the record labels. Your CD lets the
world know who you are and what you sound like
and gives anyone who digs your music the
opportunity to listen to it again and again.
So, how can you make sure that you’re CD does
your music justice while appealing to fans and
industry alike? While there is not one set way
to record a CD, there are certain key elements
that every professional CD should possess.
The following are a few tips that may help you
to make sure that your CD will help your band
instead of hindering it:
1.) It’s Not The Size, It’s What You Do With
It---It doesn’t matter how long your CD is, only
that it accurately portrays your sound and vibe.
If you don’t have a lot of time or money to
spend in the studio then record for quality
instead of quantity. It’s better to have one
really kick ass tune recorded then a full length
CD that sounds like it was recorded on a boom
box in your basement. But that doesn’t mean that
your CD needs to be expensive or time consuming.
The advanced technology of digital recordings
has afforded musicians/bands the opportunity to
record in smaller home studios and still come
away with professional sounding recordings. It’s
now all about finding an engineer with a
fantastic ear and the mastery of his/her own
gear regardless of how inexpensive it may be.
2.) Record And Mix For The Song---Remember a
song is a collaboration. Even if you’re the sole
musician and engineer of your CD, recording a
song is still an ensemble project. Instruments,
voices and effects must all work together as a
team to produce the best possible finished
project. If a guitar line is too busy, a kick
drive is too loud, or a voice is perpetually off
key, the overall quality of the finished product
is compromised. There is a delicate balance of
creativity and technology, of art and
electronics that comes together to produce the
wonder that is your CD. Treat that balance with
respect. Put your ego aside and record with the
songs as your absolute priority.
3.) Less Talk And More Action---Certainly there
is a great deal of preparation that is required
before recording. Mapping out the arrangements
of your tunes can be an arduous process usually
much more complicated than the live performance
of the song. One guitar part becomes three, or
five or ten, a basic drum part now includes
percussion and electronic beats, two backing
tracks can become twenty. Sometimes you feel as
if your brain will certainly explode from the
mapping out of all of the musical and vocal
parts required to give your song a
professionally recorded sound. But don’t get so
lost in the charting and practicing of various
parts and forget that time is of the essence
here. It’s all well and good to tell those who
inquire that you’re “in the studio” or
“currently recording” but if a CD does not
materialize in a reasonable amount of time both
fans and industry will grow disinterested and
move on to someone who has a finished product.
4.) If It Sounds Good, Make It Look Good---After
the time and energy you’ve spent to make your CD
sound amazing, don’t scribble on it with a blunt
sharpie, throw it in a used envelope and expect
a record label to be impressed with it. If your
CD looks unprofessional, it will be dismissed as
such and will probably spend its days unlistened
to, lining the bottom of some A&R intern’s
birdcage. Simple packaging is certainly
acceptable but make sure your CD’s first
impression a good one…your graphics are high
quality, your text is neat, your paper stock is
professional and all materials are unused. Even
the most poorly recorded CD will get a listen,
if it comes in a pretty package.
Now that you have a professional CD recorded,
your possibilities are endless. Send it to
anyone and everyone! Get your name out there!
Make new fans! Grab some press! Get a record
deal! Stand back and grin as your single goes
screaming up the charts. Anything is possible if
you have a good CD and can share your music with
the world.
Sheena Metal is a radio host, producer,
promoter, music supervisor, consultant,
columnist, journalist and musician. Her
syndicated radio program, Music Highway Radio,
airs on over 700 affiliates to more than 126
million listeners. Her musicians’ assistance
program, Music Highway, boasts over 10,000
members. She currently promotes numerous live
shows weekly in the Los Angeles Area, where she
resides. For more info:
http://www.sheena-metal.com.
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