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By
Phil Frazier
Let's face it. Managers as a group just don't
have a high level of trust from musicians. There
has been a whole lot of negative publicity about
unscrupulous Managers. It seems that music
managers have this in common with used car sales
persons. There must be some ounce of truth in
this stereotype or it would not exist. There is
the pound to consider. Meaning: the percentage
of Managers that fit the stereotype is a small
one, yet the bad apples have defined the barrel.
All right, let us go with the flow.
Most Managers have clients. Who are these
clients? Are these clients successful? Do they
have good things to say about the Manager? Who
does the Manger have contacts with? Do these
contacts have great things to say about the
Manager? What has the Manger accomplished? Has
the Manager been involved in law suits, been
sued by present or former clients? If so, what
were the outcomes of these suits? Some of these
questions can be easily answered. Others may
take a bit more research. Credibility and track
record are important concepts.
There are different varieties of trust and
varying digress within these varieties. Trusting
someone not to cheat you, lie to you,
misrepresent themselves or you is the most
common type.. Then there is trusting someone to
be competent, reliable and or astute. A person
may be trustworthy in the most common thought of
trust factor but fall short on other varieties.
One can really never be totally sure of these
factors because people and situations can change
at any given moment. Being cautious but
optimistic is the only way to proceed.
In most cases, a Manager would not be soliciting
for new clients unless he/she is starting out.
Everyone must start somewhere, so this should
not be a disqualifier. Everyone has a
background, a history. A resume' and references
should be available. Does a band expect a top
Manager with major labels clients to be running
after them?
Most artists or bands that are starting out, the
first year or so, do not really need a Manager
because there is not much a manager can do that
the group or artist cannot do for themselves.
There are mid level Managers that take on
fledgling artists and or bands. In quite a few
cases, mid level or beginning Mangers lose their
clients to upper level management once the major
level has been achieved. In some cases it is
justified that this should happen because the
beginning or mid-level Manager does not have the
necessary experience to deal at national and/or
International level. Trust usually is a process
and time is the only gauge.
Phil Frazier
About
the Author: Co-owner of Hard Boiled Records and
Dynamo Publishing. Artist and musician, Phil
Frazier draws from a wide range of experience in
bringing his expertise to the music scene,
including Recording Studio Credits and Live
Performance Engagements. Phil, whose songs range
from Rock/Pop, Classic Rock, Alternative
Country, Blues and Easy Listening, is presently
on GMM records. phil_frazier2003@hotmail.com
