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Rockin in an MP3 World

by Phillip Kim

The digital revolution is here for musicians, labels and publishers for better or for worse.  There is no ignoring the sweeping changes MP3 compression has created in our music universe.  This issue, we look at ways to advance your career through the benefits of MP3s on the web. 

First what is it?  MPEG layer 3 or MP3 for short is the name of a type of compression used to take a CD quality sound file and squash it digitally to the smallest possible file without dramatic sound quality loss. MPEG layer 3 is a type of audio code. The compression up to 12:1 produces very little degradation. Tighter compression can be achieved, but it will affect sound degradation results. To obtain certain compression, we must adjust the bit rates. The standard bit rates (near CD quality result) are 128 or 112 kbit/s. Many people claim that low-rate MPEG layer 3 files sound better than Real Audio files with similar bit rates. 

So is it music or not and aren’t they illegal?  No, Mp3 in and of itself is not music.  MP3 compression can be applied to any type of audio, video or graphic file however MP3 has become synonymous with music files.  The compression is not illegal.  It’s only the use of the compression on copy written material like CDs, DVDs, etc. that is illegal without permission.  Is it legal to burn a personal copy of a CD through right? Legally, no.  Any use of a copyrighted material without permission is a violation of the law.  This includes CD burning, copying a movie or even photocopying a book.  

The reason music mp3s became so important was the importance of the internet as a low-cost alternative for distribution.  Early on there was tremendous promise with sites like Emusic and Mp3.com as a new distribution channel which would eliminate the need for manufacturing, record labels, retailers and anything else that stood between the artist and their fans.  Unfortunately, the internet decided not to cooperate and never delivered on the promise.  While mp3s are still a very important part of delivering music, greed became the winner.  Hundreds of thousands of dollars that should have gone to artists, songwriters and companies who support them lost out.  The value of a song is now equated with a 99 cent download rather than as a piece in an artist’s vision for a complete album.  Greed has once again turned art into commerce.  If record labels are guilty for cheating artists, I think we found out that consumers turned out to be just as bad. In addition, we learned that through this incredible delivery system not one artist on mp3.com or any other digital distribution system broke through to compete with major label artists.  The error was in relying on the technology to bring out what artists do best – write and perform songs that move people.   The future will no doubt include MP3s or mp4, 5 and X, but let’s not forget that we are artists with a song first.  

So how does it help me?  First, we are finally turning the curve away from illegal downloads towards paying for songs.  Digital Distribution sites like itunes; Walmart, CD Baby, Napster (new pay model) and thousands of others are making way for artists to sell their tracks online.  The best list I have found of all the sites available is at the yahoo business directory   

Secondly, Mp3s can be a tremendous marketing tool.  MP3s turn your homepage into a retail listening station.  Upload your song to your website and begin immediately sharing with people what you got (so make sure it’s good!).  You can point potential booking contacts to your website for a sample of your music.  

Finally, go global! The power of the internet is realized in this way.  Globally you can reach thousands of people who might potentially use your music.  Upload the song to one of the many community sites for indie artists like www.luma.com and begin to spread the love.  Don’t forget to add a link to your personal website and vice versa.  Do a search for “upload your music” in google to get this list of the thousands of sites that will host your music.  There are also thousands of Internet radio